Summary of article content Samsung unveils new products at Galaxy A event on the 17th iPhone SE3, criticized after 1 week of release… not meeting expectations Competition in emerging markets such as India is heating up… Catch 5G users [Seoul=Newsis] Reporter Yoon-Cheong Lee = A citizen is looking at Samsung Electronics entry-level LTE smartphone, the Galaxy A32, released in March last year. 2021.03.12. [Seoul=Newsis] Reporter Hyun-seong Yoon = Samsung Electronics, which is suffering from the controversy over the game optimization service (GOS), is making up for it by unveiling a new entry-level mid-priced phone. While Apples previously released mid-range iPhone SE3 is receiving a response that it does not live up to expectations, attention is focused on whether Samsung Electronics, a strong mid-priced phone, can gain an edge. Samsung Electronics will hold the Samsung Galaxy A Event 2022 online at 11 pm (Korean time) on the 17th and unveil new Galaxy A products. Galaxy A13, A23, A33, A53, A73 are expected to be unveiled at this Galaxy A event. The exact release schedule has not been disclosed, but the industry believes that the Galaxy A33��53 is likely to be released the fastest in the middle of this month. Although the performance of Galaxy A is somewhat inferior compared to flagships such as the S and Z series, it is receiving favorable reviews for its low price and design comparable to that of flagships. Last year, the worlds best-selling smartphone was the Galaxy A12, with shipments of 51.8 million units, the first among single models to exceed 50 million units per year. IPhone SE3, criticized for falling short of expectations… The battery and camera are both disappointing Apples mid-range iPhone SE3, unveiled on the 9th, is receiving harsh reviews from overseas within a week of its release. The iPhone SE3 supports 5G (5th generation mobile communication) and Face ID (face recognition) for the first time in the SE series, and is equipped with the same application processor (AP) A15 Bionic as the flagship iPhone 13 released last year. It has been highly anticipated in terms of performance. The Washington Post reported on the 14th (local time) that Apples mid-range iPhone could be good for people who dont expect much from a smartphone, and that the iPhone SE3 did not meet consumers expectations. [Seoul=Newsis] iPhone SE, an entry-level smartphone released by Apple on the 9th (Photo=Provided by Apple) *Resale and DB ban The Washington Post said that 5G, the main function of iPhone SE3, was not properly connected, so the download speed was poor, and the battery life The battery was discharged in 12 hours even though I did not use a lot of phone calls, photos, emails, and video streaming. In the case of the camera, he pointed out that the night mode that was in the iPhone 11 was not supported, so the performance was poor when shooting at night. The media said that if you are using an iPhone SE2 or iPhone 11, there is no need to change to this model unless it is broken, and if you do not need 5G or want a large screen, the iPhone 11 would be better. Bloomberg News and the IT media The Verge also criticized the outdated design and small screen. It was also pointed out that the launch price was 429 dollars (64GB standard, 590,000 won in Korea), which was more expensive than expected. However, in the case of the latest AP chipset that Apple emphasized, it received favorable reviews rather than bad reviews. Why Samsung and Apple are eyeing the entry-level phone market The reason Samsung and Apple, which focused on the competition for high-priced premium phones, are greedy for the mid-to-low-end phone market, is because 5G commercial services are being launched in earnest in emerging countries such as Southeast Asia, India, and Central and South America. With the global smartphone market stagnant, 5G services in emerging countries are expected to create new demand for mid- to low-end smartphones. Like the iPhone SE3, Samsungs Galaxy A series to be released this year is known to support 5G functions for all models. Among emerging markets, the 5G market expansion in India is expected to stand out. Counterpoint Research, a global market research firm, predicted at the 2021 smartphone market review and forecast seminar held at the end of last year that the proportion of 5G smartphones in India from 20% in 2021 will more than double to 49% in 2022. It is predicted that 5G smartphones will account for 54.1% (87 million units) of the estimated 1.49 billion units sold worldwide. In the case of emerging markets, competition with Chinese manufacturers such as Xiaomi, Vivo, and Realme is more fierce than Apple. Smartphone market share in major Southeast Asian countries (Indonesia, Thailand, Philippines, Vietnam) in 2020 and 2021. (Source = Counterpoint Research) *Resale and DB prohibited Samsung Electronics ranked second in the Indian market with a market share of 17.4% in the second quarter of last year. The first and third places were both Chinese companies Xiaomi (25.1%) and Vivo (15.6%). In the Southeast Asian market, it slightly surpassed Oppo (19.9%) with a market share of 20.7% last year and regained the No. occupied Except for the Latin American market, where it has a relatively leisurely advantage, it is either giving up the first place to a Chinese manufacturer or is in a close battle with a narrow gap. Competition is highly likely to intensify as Apple, which initially focused on the premium phone market, began to target the mid-to-low-end phone market with the iPhone SE3 in the lead. Attention is focused on whether Samsung, which suffered a huge blow to its brand image due to the recent GOS incident, can make a comeback through its dominance in emerging markets.
