Samsung Electronics CEO Han Jong-hee (Director of DX Division) delivers a greeting at the 53rd Samsung Electronics regular general shareholders meeting held at the Suwon Convention Center in Yeongtong-gu, Suwon-si, Gyeonggi-do on the morning of the 16th. 2022.03.16./Photo Credit=Newsis Samsung Electronics apologized again saying that it would listen to consumers voices in the recent controversy over the “Game Optimization Service” (GOS) of the Galaxy S22 series. It also reaffirmed the position that GOS is a device to provide safety and stable performance, not to degrade performance. However, some users show a cold reaction, saying that practical measures are missing. Samsung Electronics Vice Chairman Han Jong-hee attended the regular shareholders meeting held at the Suwon Convention Center in Gyeonggi-do on the morning of the 16th and said, “I once again apologize for not understanding customers feelings properly.” He went directly down the podium and bowed his head at 90 degrees in front of the shareholders. Vice Chairman Han actively explained the GOS controversy. Regarding GOS, he said, “It was decided that consistent performance for a long time is important for high-end games, so the CPU (central processing unit) and GPU (graphics processing unit) performance were limited to appropriate limits (with GOS).” Contrary to some consumer claims that GOS forcibly reduces performance by up to 50%, it is explained that the software was created to minimize heat generation and provide consistent performance. He emphasized that the GOS update was also a result of reflecting the voices of customers. “There were many voices saying they wanted to use the best performance (rather than maintaining proper performance with GOS),” he said. In addition, the vice chairman explained, “We plan to continue operating the algorithm-based heat prevention function so that there is no problem with safety,” when asked if a safety issue could occur when the forced GOS setting is lifted. In this regard, one shareholder said that the Galaxy S22 series ‘best performance ever’ We asked if the advertisement was hype, but Vice Chairman Han responded with a principled answer, ��We will listen to customers more in the future and make efforts to prevent this issue from reoccurring.�� To the question of “Is there any countermeasures against the collapse of consumer trust?”, he said, “I apologized for GOS and updated the software.” I will do my best to avoid it.�� – Even with Samsung Electronics apology, some users said, “Re-apologizes, a real alternative is needed.” – The scene of a truck protest in front of the regular general shareholders meeting held at the Suwon Convention Center in Gyeonggi Province on the 16th. /Photo courtesy of GOS Class Action Cafe Some observers say that even with Samsung Electronics apology, consumer dissatisfaction will not be eased. ‘Galaxy GOS class action preparation’ On the same day, cafes and others held a truck protest in front of the president. On the truck sign, “Pay attention to the quality of your phone” “Dont forget that companies that do not listen to consumers voices will be put out of business.” The National Samsung Electronics Union also held a placard protest before the start of the general assembly stating, “Withdraw the appointment of Roh Tae-moon, Samsung Electronics executive director, the root cause of the GOS incident.” Even Samsung Members, a user community of Samsung Electronics, said, “The GOS controversy did not arise because customers wanted the best performance, but I misunderstood.” , “At the shareholders meeting, they only talk about releasing the next product well” and “I will participate in the GOS lawsuit” are continuing cold reactions.
