Reinforcing collaboration with Google to create a home IoT ecosystem … Subscribers by continuously improving new features and contents ↑
About 40% of subscribers are in their 20s and 30s … 80% or more use Google packages at least once a week
LG U+ announced on the 22nd that the number of U+ smart home Google Package users in collaboration with Google is approaching 100,000. This is an achievement achieved after about a year and a half since the launch of the package product.
‘U+ Smart Home Google Package’ released in 2020 is △ AI speaker ‘Google Nest Hub’ with 7-inch screen △ ‘mood lamp’ with lighting color/brightness change and deep sleep/focus mode functions △ home appliances It is a home IoT package product that provides a smart multi-tap that can be controlled by power and voice control.
According to Statista, a global market research institute, the global smart home market in 2020 increased by 16.5% compared to the previous year despite the economic slowdown. This growth trend continues in the post-corona era, with an average annual growth rate of 17.9% until 2025.
In line with this growth, LG U+ is trying to expand the domestic home IoT market by improving Google package functions and contents. In fact, through the Google package reorganization last year, LG U+ added functions such as △Quick Gestures to control contents with hand gestures, △Sleep Sensing, which collects and analyzes customer sleep information with radar technology, to Google Nest Hub. A function to watch U+Pro Baseball on Nest Hub with a single voice command was also introduced.
LG U+s efforts to expand home IoT subscribers are leading to a response from the 2030 generation. As a result of LG U+s analysis of the subscribers of Google Package, it was found that about 40% of the subscribers of the 20th and 30th generation, which are the main product target groups, were. The proportion of customers in their 40s who use home IoT with their families was also high at about 28%.
As a result of LG U+s survey of Google package users, it was found that the functions most used through Nest Hub were music playback and media viewing. More than 80% of users used Google Packages at least once a week, and more than 50% of users controlling smart home devices through Nest Hub were also surveyed. In particular, it was found that users in their 20s watched content and used it in various ways, such as home training or cooking.
Sangpil Yeom, head of home IoT business at LG U+ U+, said, “We will continue to expand our core contents through continuous cooperation with Google and reflect the needs of various customers in our products.” “We will continue to provide convenient and useful services.” said.