Article content summary Galaxy S22 Ultra’s public subsidy increased by 3 times
[Seoul=Newsis] Reporter Sujeong Jo = Samsung Electronics Galaxy S22 series, one day before the official launch, broke the record for the most pre-opening of Galaxy products with more than 300,000 units on the 23rd, the first day of pre-opening. The photo shows visitors testing the Galaxy S22 series at Samsung Electronics Delight Shop in Seocho-gu, Seoul on the 24th. 222022.02.24. [Seoul=Newsis] Reporter Dong-hyun Oh = Samsung Electronics latest premium smartphone, Galaxy S22 Ultra, has more than tripled its publicly available subsidy within three weeks of its launch.
This is interpreted as Samsungs response to the Galaxy S22 series, which has recently been put on hold due to the GOS controversy, and has strengthened its penetration into the domestic market such as Apple introducing a new color for the iPhone 12.
According to Smart Choice, a telecommunication fee information portal on the 20th, SK Telecom, KT, and LG U+ raised the announced subsidy for the Galaxy S22 Ultra to a maximum of 500,000 won on the 18th.
The public subsidy applied to the highest price plans of the three mobile carriers is ▲500,000 won for SK Telecom 5GX Platinum subscribers, ▲500,000 won for KT 5G Super Plan Premium Choice subscribers, and 550,000 won for LG U+ 5G Signature subscribers.
The public subsidy provided to customers of the 80,000 won plan is ▲SK Telecom 5GX Prime 480,000 won ▲KT Super Plan Basic 450,000 won ▲LG U+5G Premier Essential 550,000 won.
The Galaxy S22 Ultra 256GB model is priced at 1452,000 won. If a subscriber of a rate plan of 80,000 won receives a distribution network subsidy in addition to the public subsidy, the device purchase cost will be lowered to 819,500 won. Based on the same standards, SK Telecom subscribers can purchase a handset at 900,000 won, and KT subscribers at 934,000 won.
This is a benefit similar to the 25% rate discount. Based on the 80,000 won rate plan, the total discount for 24 months is ▲SK Telecom 5GX Prime 534,600 won ▲ KT Super Plan Basic 480,000 won ▲ LG U+ 5G Premier Essential 510,000 won.
However, the increase in the amount of publicly available support was focused on the Galaxy S22 Ultra. In the case of the 80,000 won price plan, the public subsidy for the Galaxy S22 basic model was maintained at 150,000 won for SK Telecom, 147,000 won for KT, and 151,000 won for LG U+. As a result, customers who receive public assistance can purchase the Galaxy S22 premium model at a lower price than the basic model.
The reason Samsung Electronics did not raise the public subsidy for the Galaxy S22 basic model seems to be a strategy to prevent overlapping with the customer base of the mid-to-low-priced smartphone Galaxy A53 5G, which is currently on pre-order. The factory price of the Galaxy S22 basic model is 999,900 won, and the factory price of the Galaxy A53 5G is 599,500 won. If the public subsidy for the Galaxy S22 basic model is raised to the ultra level, it will be available for purchase at 400 to 500,000 won.
Industry insiders said that the Galaxy S22 series had high expectations at the beginning of its release to the extent that it achieved the record for the largest number of pre-openings in history, but as the GOS controversy spread, its popularity waned. It said that it appears to be trying to lure the A53 5G.