The screen of using the T-map kickboard service in conjunction with the seasonal factors of the March discount event. ⓒ T-map Mobility [Daily An = Reporter Choi Eun-soo] T-maps kickboard service provided by T-map Mobility In March, the number of new users is rapidly increasing.
Tmap Mobility announced on the 21st that, as a result of analyzing its Tmap kickboard usage rate as a weekly average, the number of members who used the Tmap kickboard for the first time in March increased by 73.6% compared to the previous month, and the number of new members increased by 34.7%.
The total number of boardings also recorded an increasing trend, showing an increase of 15% on a weekly average compared to the previous month.
Tmap Mobility analyzed this as a result of the interplay between the recently warmer weather and the event effect conducted by Tmap itself. From March 1st, the company has been running an event where users who may be unfamiliar with the T-map kickboard service can use the service for free only for 3,000 won on the first ride.
In addition, to ensure that the upward trend continues, in April, we prepared an event where you can use an electric kickboard at a 50% discount on the 1st, 3rd, and 5th rides. To ensure that users can safely and correctly use the kickboard, information on parking policies has been strengthened, and the user experience has been improved to enable quick and easy payment methods and license registration.
In addition, in May, it will also link with Dart, another shared kickboard company, to provide the nations largest integrated kickboard service that allows you to use three kickboard brands in Korea.
Se-eun Park, T-Map Mobility Service-type Mobility Manager, said, “We are continuously preparing various events and new partners so that consumers can easily access the T-map kickboard. We will expand our business so that we can do our best to establish a proper culture of use,” he said.