Samsung Galaxy S22 Ultra, up to KRW 550,000 subsidy
Actual purchase price of 810,000 won appeared
Blitz upgrade after 3 weeks of release [Seoul Economic Daily]
The Galaxy S22 Ultras public subsidy has been raised for the first time in three weeks since its official launch. The subsidy, which was previously 100,000 to 200,000 won, has risen to a maximum of 500,000 won or more, and the actual purchase price has fallen to the late 800,000 won range. In the industry, analysis follows that the three telecommunication companies, which refrained from bleeding competition last year, are launching a full-fledged battle to attract subscribers with this increase in subsidies.
Galaxy S22 Ultra. photo courtesy of Samsung Electronics
On the 18th, the three telecommunication companies unanimously announced that they had increased the support for the Galaxy S22 Ultra. Based on the 80,000 won rate plan, the subsidy for SK Telecom increased from 150,000 won to 480,000 won, KT from 147,000 won to 450,000 won, and LG U+ from 151,000 won to 550,000 won, respectively. Each companys subsidy increased by more than 300,000 won from the main rate plan.
Considering the additional subsidy for distribution networks, which is 15% of the public subsidy, a total of 632,500 won can be discounted based on LG U+. The Galaxy S22 Ultra 256GB model is priced at 1452,000 won. If you receive the maximum subsidy, you can purchase it at 819,500 won with the monthly plan of 85,000 won.
The Galaxy S22 Ultra was officially launched on the 25th of last month. Considering that it is the latest flagship smartphone, it is too early to raise the disclosure subsidy. It is also worth noting that the disclosure subsidy for the Galaxy S22 Ultra has increased. This is because it is the most popular product in the Galaxy S22 series. At the time of pre-ordering for the Galaxy S22 series, the proportion of the Galaxy S22 Ultra reached 60%. The fact that it can replace the Galaxy Note by installing the S Pen was cited as a popular factor.
In the industry, there are also analyzes that the time for raising the subsidy has been advanced due to bad news such as the GOS controversy. An industry official said, “It is a rush to raise the subsidy for a smartphone that has just been released. It could be the background.”