Despite the GOS responsibility theory, 98% approval rate President Roh Tae-moon is having a meeting with reporters after the Galaxy Unpack was held in San Francisco, USA on the afternoon of February 11, 2020. Provided by Samsung Electronics. Roh Tae-moon, president of Samsung Electronics mobile experience department, has risen to the position of an executive director of Samsung Electronics over the controversy over the gaming optimization service. As the image of the flagship lineup of the Galaxy S was damaged by GOS, it is analyzed that the restoration of brand credibility is urgent.
■ Roh Tae-moon appointed as executive director
Samsung Electronics held the 53rd regular general meeting of shareholders at the Suwon Convention Center in Gyeonggi Province on the 16th and voted on the election of President Roh as an inside director. As a result, he was elected as an inside director with a vote in favor of 98% of the voting stock. Despite the controversy over GOS, Rohs responsibility theory was raised both internally and externally at Samsung Electronics, and it is interpreted that he succeeded in gaining trust by receiving overwhelming votes in favor of it.
Prior to the vote, Vice Chairman Han Jong-hee, head of Samsung Electronics Device Experience Department, said, “The candidate is a smartphone development expert who won the Samsung Impressionist Award, which was proudly recognized for his contributions to the development of the Galaxy S.” It is expected that the company will continue to lead innovation that promotes new user experiences in the smartphone market.”
Shareholder anxiety persists, trust needs to be restored
At the shareholders meeting that day, there were voices mixed with concerns about the Galaxy S22 GOS incident. There are concerns about safety issues following GOS performance restrictions and hype follow-up measures, broken trust, etc. As a result, it is evaluated that the follow-up steps and product design of the MX division led by President Roh, who has been re-credited, have become more important than ever.
In this regard, Vice Chairman Han apologized by bowing his head, saying, “I once again apologize for not understanding the hearts of our customers from the beginning.” After the GOS incident, Samsung Electronics has released software updates as follow-up measures, such as recovering the detour route and providing a performance priority mode.
Regarding heat concerns, “Even if the CPU performance clock limit is lifted, we will optimize the temperature control algorithm to ensure safety.” ; he added.
Before the vote on the agenda, President Rohs theory of responsibility was also mentioned.
One shareholder who attended the shareholders meeting argued that “the current GOS could not be reasonably convincing to Samsung fans”, while another shareholder said, “It is important to reduce costs in a reasonable way, but actions that cross the line should be criticized.” “I think so,” he pointed out.
Vice Chairman Han said, “President Roh Tae-moon is a mobile business expert with technological leadership, and he is a manager who has made the best performance by developing Galaxy S, foldable phones, wearables, and PCs.” It is the best operator that can create a new mobile growth experience in the market and is expected to strengthen the competitiveness of the MX sector.”
Regarding the criticism of excessive cost reduction, “We are easing the price burden by providing premium products at reasonable prices, but in this process, we do not compromise on quality to reduce costs. We will continue to introduce high-quality products in the future.”