Netmarbles subsidiary, Netmarble Healerbee (CEO Eung-Joo Lee), will operate a pop-up store of the contemporary art & beauty brand V&A Beauty (V&A Beauty) at Iconic Square on the 2nd basement floor of Hyundai Seoul for two weeks from March 10. In this pop-up store, for the first time, new products such as the V&A for Men skin care line and Alice tableware collection were unveiled in March. You can find anti-oxidant skin care line, personal line products such as cushion foundation, hand & body care, and artistic goods. In particular, the ��V&A Beauty�� pop-up store is designed to create an exotic atmosphere as if it was moved from the V&A Museum in London, England, and create a feeling of appreciating artworks in the museum��s gallery. In addition to the Antioxidant Test Zone where you can experience the differentiated whitening antioxidant effect of Anti-Oxidant Radiance Ampoule, the representative product of V&A Beauty, the Photo Zone with the museum as the background, and the British Garden that reproduces a fresh English herb garden Zone, you can directly experience the Gallery Zone where you can enjoy the real works of the British V&A Museum and products inspired by them. In celebration of the opening of the ��V&A Beauty�� pop-up store, various consumer events were also prepared. During the event period, customers who purchase products worth KRW 30,000 or more from the pop-up store will receive a ticket to the UK V&A Museum and a round-trip ticket to the UK. For visiting customers, benefits such as free artwork posters, kiosk events, and discounts on limited purchases at pop-up stores are provided. At the same time as opening this pop-up store, not only popular celebrities such as Cosmic Girl and actress Bona, but also a number of famous influencers attended and gathered topics. Lee Eung-joo, CEO of Netmarble Healer B, said, ��After launching the first pop-up store at The Hyundai Seoul B-Clean Zone in December, thanks to the enthusiastic response from many people, it is the second time to launch it. We will create various opportunities to broaden the scope of our business.�� Netmarble Healerbee��s first beauty brand ��V&A Beauty�� is a contemporary art and beauty brand launched in October last year through an exclusive global license agreement with the Victoria and Albert Museum (V&A) in the UK. Its core value is to go beyond a simple cosmetic brand to provide artistic inspiration to everyday life and to present innovative products with the best raw materials.