Additional $2-3 fee for ID sharing with non-household members
Introduced tests in Chile, Costa Rica and Peru… Future Expansion [Edaily Reporter Jang Young-eun] In some countries, Netflix is testing a new pricing policy that charges an additional fee for subscribers who share a viewing account with family or acquaintances who are not members of the household. It is expected that this policy will be expanded to other countries in the future.
In its newsroom on the 16th, Netflix announced in its newsroom that it would launch and test a new feature in three Latin American countries – Chile, Costa Rica and Peru – that incurs an additional fee for sharing a Netflix account with someone who does not live in the same household.
In these three countries, Netflix subscribers can add up to two non-account-sharers, in Chilean, Costa Rica and Peruvian dollars. Account sharers can create new accounts or sub-accounts and separately create profile information to receive personalized services such as viewing history.
Netflix said that it would try to convince users of the usefulness of this plan by trialling it in these three countries before extending the policy of paying an additional fee for sharing an account to other countries.
This is interpreted as a method devised by Netflix, which is entering a slowing period in subscriber growth, to generate additional revenue. This is because, although service rates have already been raised in various parts of the world, frequent rate hikes will inevitably lead to consumer resistance.
Last year, the company announced that it would crack down on cases of sharing accounts between acquaintances and watching content.
