Willingness to strengthen entry into the European market
Securing bases in Europe, following Korea, North America, and Japan [Financial News] Naver Webtoon is setting up a European corporation to advance its targeting in the European market.
Naver Webtoon announced on the 21st that it plans to establish a European corporation, Webtoon EU, in France in the first half of this year. This is to add a global business base and accelerate entry into the European market.
Naver Webtoon logo. Provided by Naver Webtoon. When the European corporation is established, Naver Webtoon will secure business bases in all major markets including North America, Korea, Japan, and Europe. In 2019, the French and Spanish services of the global platform webtoon were already launched, and last year, German services were added to target the European market.
According to data.ai, a mobile data and analysis platform, the French webtoon service ranked first in the number of monthly active users and sales among webtoon/comic apps in Google Play and Apple App Store in France as of February. It is explained that the German service also ranks first among webtoon/manga apps in both local app markets in both MAU and sales.
Naver Webtoon plans to accelerate the establishment of a more comprehensive webtoon ecosystem by expanding the number of serialized works and strengthening discovery of local creators by establishing a European corporation.
It plans to add about 200 works to the French platform and 100 works to the German platform within this year. In addition to works by local authors, it is explained that the variety of genres will be expanded by additionally organizing popular webtoons verified in Korea and works that have gained popularity in global service areas such as the United States and Japan.
In addition, the third webtoon contest will be held in France in July. About 1,200 applicants participated in the 2nd webtoon contest held in July last year. In Germany, starting in the second half of this year, the canvassing system for hiring local artists will be activated to start the search for local creators.
In addition, it plans to start work to strengthen business competitiveness, such as securing local manpower and strengthening publisher networks.
Kim Jun-goo, CEO of Naver Webtoon & #169; News 1 / Photo = News 1 Naver Webtoon CEO Kim Jun-koo said, “The European digital comics market is a market with high potential where users are rapidly increasing.” , we will build a creator ecosystem based on the know-how of the global No. 1 webtoon platform and further expand the European market.”
#Webtoon #Naver #Europe #Naver Webtoon
