[Digital Daily Correspondent Kwon Ha-young] KT IS, a company specializing in customer service of KT Group, announced on the 20th that it will acquire KTs elevator advertising service, Town Board TV business.
KT IS has been conducting contact center solutions and outsourcing business, including customer center operation. This acquisition is to lay the foundation for sustainable growth through the full-fledged growth of the digital business and the development of new businesses. The Town Board TV business has been run directly by KT.
With this business transfer, KT IS is now operating a digital advertising business with high growth potential.
Townboard TV is an elevator advertisement service that provides advertisements and various information contents through a monitor attached to the elevator.
KT IS plans to expand the number of monitors currently operating at 10,000 units to more than 30,000 units within a short period of time, and to expand sales of 10 billion won by more than 300%, focusing on apartments, which were the main business targets. am.
KT IS CEO Yoon Kyung-geun said, “We want to achieve innovation and growth in the Town Board TV business by aggressively injecting KT Groups capabilities and resources. We will be reborn as a digital advertising company.”