France Piccoma Image [Edaily Reporter Lee Dae-ho] Kakao Piccoma announced on the 18th that it had started the official service of the comprehensive digital comics platform Piccoma in France on the 17th. Piccoma achieved No. 1 sales in the non-game app sector in Japan.
Before the French service, Kakao Piccoma established a platform launch strategy optimized for the local area based on analysis of local culture, content usage, lifestyle, etc. The French company explained that the digital comics market is growing rapidly and Japanese manga has a high preference for them.
The biggest strength of Piccoma is that it serves both Japanese manga and Korean webtoons, each with distinct characteristics. A lot of Japanese manga and popular Korean webtoons that were not released in France were put on the lineup of works, and special efforts were made to service works that reflect the tastes of local users. It is expected to provide users with fresh fun and interest by introducing works from around the world, including Japan and Korea. In addition, we will introduce a ‘wait-for-free’ revenue model that allows users to experience content optimized for the digital environment.
Kakao Piccoma completed the establishment of ‘Piccoma Europe’ in September last year and appointed Kim Hyung-rae as CEO so that Piccoma could settle down in France and strengthen its competitiveness. CEO Kim Hyung-rae served as the chief operating officer at Delitoon SAS, the first digital comics platform in Europe, and is evaluated as an expert in the local digital content industry.
Meanwhile, ‘Piccoma’, a comprehensive digital comics platform operated by Kakao Piccoma, has maintained the No. 1 spot in the non-game app sector in Japan since July 2020 with user-friendly services and policies. France Piccoma can be found through the Android app, and iOS app and web service will be provided in the first half of this year.
Kim Hyung-rae, CEO of Kakao Piccoma Europe, said, “French Piccoma will continue to provide fresh works in a variety of genres to satisfy users diverse tastes and delicate needs.” We will expand the proportion of the work to include all fields,” he said.