If keyword search volume surges, it will be reflected in the results
Guess if others have had similar experiences
You must search for specific issues such as keywords to be exposed
There are also some limitations to completely replace the real sword
Naver launched a notification service to help identify unexpected incidents and accidents. It is expected to partially fill the gaps in real-time rapidly rising search terms that were previously abolished.
Naver recently launched a ‘search volume change notification’ service that utilizes user search patterns to estimate whether other people are experiencing similar experiences when a specific service shows abnormal symptoms or issues that interfere with daily life occur. For example, it shows information by tracking changes in search query volume related to the occurrence of problems, such as YouTube + Miktong. In this case, in the Naver search results, at the top of the search results, “YouTube related keyword searches are increasing rapidly.” The search volume change notification service can also recognize the situation where subway line 3 is delayed due to a sudden accident or traffic is paralyzed due to flooding.
Previously, when important events and accidents such as natural disasters and system paralysis occurred, users could immediately grasp the situation through the actual inspection. However, the actual sword was abolished in February last year. This is to prevent various side effects, such as the so-called ‘motherland crisis’ in 2019, where netizens split sides and exploited keywords that are advantageous to them first to expose them. After the abolition of the real sword, whenever an incident or accident occurred, such as an internet failure from KT or a smartphone crash due to an Android error, a disappointing voice emerged among netizens, saying, “If there had been a real sword, the issue would have been recognized more quickly and would have been dealt with properly.”
The new search volume change notification service is expected to partially replace the kind of warning that users expected from actual inspection. First, Naver plans to provide major Internet and mobile services and public transportation services that have a relatively large impact through the beta version, and gradually expand it to life-related services.
However, some point out that the search volume change notification service has some limitations to completely replace the actual sword. The search volume change notification is only displayed when a user enters a keyword related to disability into the search box. When a problem occurs in KakaoTalk, you need to search for keywords such as KakaoTalk or KakaoTalk to expose notifications. It means that access to information is lower than the real sword that shows trends directly on Navers main home without needing to be specified.
A Naver official said, “The search volume change notification service has different characteristics from the actual test, so it is limited to be considered an alternative. Please see it as a service that solves the problem.”