Cross-channel app marketing platform combining Luna Labs and Vidalgo capabilities
IronSource announced on the 18th that it has officially released the app marketing software ‘IronSource Luna’.
‘Iron Source Luna’ is a service newly built as a cross-channel app marketing platform by combining the capabilities of ‘Luna Labs’ and ‘Vidalgo’ acquired by Iron Source last year.
IronSource is confident that it has been reborn as a more powerful and efficient solution by maximizing the synergy between them.
‘Iron Source Luna’ consists of two core products: ‘Luna Control’ and ‘Luna Create’. This makes it easy to build raw versions of interactive creatives and distribute them to key marketing channels. Automated optimization tools and detailed data and analytics capabilities can help realize profitable growth, says IronSource.
“As the app ecosystem becomes increasingly saturated, the key to scaling an app-based business is to achieve incremental growth across all channels at the same time,” said Dan Greenberg, Chief Creative Officer, IronSource. This allows app marketers to create and deploy creatives across multiple channels on one single platform, as well as optimize them to further improve performance.”
It also comes with new features that make it easier to track the performance of your creatives. Each creative is assigned a unique Luna Creative ID, which allows the marketing team to track the performance of different versions of the creative across all channels.
It also provides a unified view of high- and low-performing creatives, specifically for creatives, as well as for all business teams, including UA and advertising teams, for rapid iterative testing and optimization. Designed to meet the needs of app-based businesses and games, regardless of organization size or app category, small marketing teams can bridge the functional gaps that can arise in creatives, and for larger app-based businesses, multiple channels and stakeholders It also features support for coordinating and optimizing marketing campaigns throughout.
In addition, Luna Search Ads, which helps optimize marketing in Apple Search Ads channel, which has been rapidly increasing since last year, will also be provided.