Recently, Japanese technology giant Sony Group and vehicle manufacturing giant Honda announced that they will jointly develop pure electric vehicles, which has attracted industry attention.
Honda said that the cooperation aims to combine Honda’s long-term accumulation of mobile product development capabilities, body manufacturing technology and after-sales service management experience with Sony’s development and operation achievements in image sensing, communication, network, and various entertainment technologies. Combining to achieve a new generation of mobility and services closely integrated with users and the environment, and continue to develop.
Honda is a large group car company in the international market. It is imperative to transform to electric intelligence. The manufacturing process is Honda’s strength. Choosing to cooperate with Sony, which has advantages in intelligent software, has greatly shortened the research and development cycle. And reduce development costs, the two sides complement each other’s advantages. For Sony, when electronic products are in the downward channel, they also hope to seize the opportunity to develop new growth points by taking advantage of their own strengths.
In this cooperation, Sony will be responsible for the development of intelligent hardware, system software and mobile service platform required for pure electric vehicles, while Honda will focus on production and manufacturing. The new joint venture will sell cars in the U.S., Europe and Japan, but production locations have yet to be determined.
In 2021, due to factors such as chip shortage and tight spare parts supply, Honda’s terminal sales in China failed to continue the growth trend, reaching about 1.562 million units, down 4% year-on-year, while its hybrid model sales exceeded 230,000 units, a year-on-year increase. Up to 116. %, setting a historical record for terminal sales of hybrid models over the years. Over the years, Honda’s deployment of pure electric products has maintained a slow pace.
However, under the global consensus on energy conservation and emission reduction, the rapid development of China’s new energy vehicle market has exceeded industry expectations. Pure electric brands and products are blooming everywhere, the market size is growing, and the technology and industrial chain are becoming more and more mature. According to data from the China Automobile Association, the sales volume of new energy vehicles in my country in 2021 will be 3.521 million, a year-on-year increase of 1.6 times. Among them, the sales of pure electric vehicles reached 2.916 million, a year-on-year increase of 1.6 times.