Yuhan-Kimberly launches new products one month in advance
Maximization of product purchasing capabilities through joint consultation
[Seoul Economy]
Shinsegae Group, which took over Gmarket Global last year to become the strongest online and offline retailer, is accelerating integrated marketing in earnest.
E-Mart, SSG.com, and Gmarket announced on the 20th that through joint consultations with Yuhan-Kimberly, the new product sanitary napkins would be introduced about a month earlier than other sales channels. The three companies are planning to work together to enhance product purchasing capabilities and to launch major new products first to enhance customer benefits.
The ‘good feeling, non-bleaching sanitary napkin in direct contact with the skin’ is a product developed after years of research by Yuhan-Kimberly.
Along with the launch of new products, the three E-Mart, SSG.com, and Gmarket will hold a 50% discount event when purchasing two new products. In addition, on the 22nd, G Market will hold a Yuhan-Kimberly Good Feeling New Product Launch Live through live commerce G Live on the 22nd and provide exclusive benefits for live broadcasting.
In the future, E-Mart, SSG.com, and Gmarket plan to create integrated synergies by finding competitive new products, selling them alone, and jointly hosting large-scale events. Accordingly, next month, Amorepacific and LG Household & Health Care are preparing a new product launch event, and joint discussions with various domestic and foreign manufacturers are underway.
An E-Mart official said, “Through omni-channel marketing, Shinsegae Groups various distribution platforms will satisfy customers shopping experiences across online and offline. It will help them settle into the market early by launching them first.”
