Recognized as a unicorn with a corporate value of 1.6 trillion won
Strengthening overseas business with global webtoon subscription ‘Manta’ [Financial News] “As the importance of the content industry is increasing day by day, it is reassuring to have a content platform unicorn like Lidy. The government will also provide systematic support from start-up companies to investment.” – Minister of SMEs and Startups Kwon Chil-seung
Lidy, who became the first unicorn among content platform startups, will engage in a global webtoon battle with Naver and Kakao. After attracting 120 billion won in investment from Singapore Investment Authority, Singapores sovereign wealth fund, and receiving recognition for its corporate value of 1.6 trillion won, Lidy introduced the global webtoon subscription service Manta and is attracting attention in overseas markets.
Lidy was listed as a unicorn company just two years after being selected as a target company for the Preliminary Unicorn Special Guarantee, a program to support startups in the growth period of the Ministry of SMEs and Startups. mid-term donation
Global webtoon subscription Manta.. 4 million downloads
According to related industries on the 17th, GIC made an investment by highly evaluating the growth potential of Manta operated by Lidy. Existing investment companies, Korea Development Bank and Atinum Investment, also participated in follow-up investments with the conviction that Lidy will grow into a global company driven by the momentum of K-contents.
Manta, which allows you to view various genres of webtoon content for a monthly fee, has been showing rapid growth since its launch in the North American market in November 2020. In March 2021, it was ranked No. 1 in the US Google Play Store comics app, and in January of this year, it surpassed 4 million downloads.
After strengthening communication with global webtoon fans by participating in the 2021 San Diego Comic-Con Special Edition held in the United States at the end of last year, Lidy recruited Tinder Seo Ga-yeon, the Korean branch manager and Asia manager, as the chief marketing officer to oversee global marketing. Ga-yeon Seo, CMO, is an expert with overall experience in strategy, marketing, and operation at global companies such as Google, Tinder, and Disney+.
Lidy CI
30% increase in previous salary.. Recruitment of exceptional talent
Lidy continues to invest in talented people to become a global content company. In particular, it recently announced an open recruitment plan for experienced workers that guarantees a 30% increase in the previous years salary.
Recruitment fields include △development △data △product manager △content production and distribution △marketing, public relations △management support, etc. Applications will be accepted until the 27th, and the number of jobs will be double-digit.
An official from Reddy said, “Reddy is strengthening its content business capabilities on the global stage beyond Korea.
Lidy is working with Clover Games to make a webtoon for the mobile RPG game Lord of Heroes. provided by lidy
Globalization of K-Webtoon with Nekao
While Naver and Kakao are intensifying global competition based on webtoons and web novels, industry expectations for Lidys Manta are high. In particular, the three companies are expected to compete in the field of super game intellectual property-based webtoons and webtoon images.
Lidy is working with Clover Games, an entertainment company, to create a webcomic for the mobile game Lord of Heroes. Lord of Heroes is a mobile role-playing game that tells the story of bringing together the heroes of the world to revolutionize the world. After making Lord of Heroes as a webtoon, Lidy plans to serialize it in Reddy Books and Manta.
Lidy CEO Bae Bae-shik said, “I am delighted to be making the game Lord of Heroes, which has a solid worldview, into a webtoon.
#unicorn #redy #manta
