
Consumer Agency middle and high school students, relatively lack of consumer knowledge related to transactions
[Provided by Yonhap News TV]
Reporter Lee Shin-young = Although the use of Internet shopping among young people is increasing, it was found that the knowledge required for transaction is relatively lacking.
The Korea Consumer Agency announced on the 21st that this was found as a result of a survey of 1,000 middle and high school students on their knowledge level in five major areas of consumer life.
The survey was conducted in five areas: general transactions, digital transactions, consumer finance, consumer safety, and consumer citizenship.
Consumer knowledge level survey in consumer life area
[Courtesy of Korea Consumer Agency. Resale and DB prohibited]
As a result of the survey, the average score of all five domains of middle and high school students was 55.5 points, but the scores of the transaction domains, such as digital and general transactions, were more than 6 points lower than the average.
In digital transactions such as non-face-to-face and online, the score in the digital transaction domain, such as consumer rights and information utilization, personal information management, and digital content consumption, was 49.4. The score of the general trading area was 48.8 points.
In addition, the scores in the digital transaction and general transaction domains were more than 5 points lower in middle school students than in high school students.
In detail, it was found that 9 out of 10 middle and high school students were unaware that the level of consumer protection for interpersonal transactions was lower than that of e-commerce with business operators.
The percentage of correct answers about whether it is possible to withdraw subscriptions for social media market group purchase products and the function of the escrow system to help secure online transactions was also low.
Consumer knowledge level survey in digital transaction domain
[Courtesy of Korea Consumer Agency. Resale and DB prohibited]
Among the general transaction questions, more than 60% of respondents said they did not know the service of providing comparative information between the customer service center phone number and the government-run Consumer 24 website.
Only 5.4% of the respondents were aware that the government or public institutions did not approve or approve the labeling information of all products.
Meanwhile, 78.6% of middle and high school students had experience receiving consumer education at school or at home, and those who received education scored higher than those who did not.
In particular, in the case of middle school students, the difference in knowledge level according to educational experience was 10 points or more, compared to high school students who scored 5 points or less, so the need for early education was raised.
The sampling error of this survey conducted online from October 8 to 19 last year is ±3.1 percentage points at the 95% confidence level.
Based on the results of this survey, the Consumer Agency plans to support the establishment and implementation of consumer policies for youth.
END