Video News [Anchor]
Samsung Electronics unveiled its next-generation entry-level smartphone, the Galaxy A series, and set out to dominate the global smartphone market.
It is characterized by being equipped with the highest performance camera using artificial intelligence technology.
A fierce battle is expected in the mid-range phone market with Apple, which previously released the iPhone SE3.
Correspondent Kim Jong-ryeok.
The new entry-level smartphones from Samsung Electronics are the Galaxy A53 and Galaxy A33.
The main model is the A53, but the camera performance is not much different from that of the flagship expensive smartphone.
A 64-megapixel camera with optical image stabilization is installed as standard, and a photo remaster function that corrects low image quality is also installed.
In addition, the AI eraser that can remove unnecessary objects when taking pictures was applied for the first time in the A series.
The battery function has also been improved, so it can be used for up to two days.
The strength of Apples iPhone SE3 against this is the AP, which acts as the brain of the smartphone.
Equipped with the same bionic chip as the latest flagship iPhone 13 series, the speed is about 20% faster than the LTE model, and it is evaluated that there is almost no heat.
Both the Galaxy A53 and iPhone SE3 start at 590,000 won, but in terms of the same capacity, the Galaxy A53 is about 200,000 won cheaper.
In the global smartphone market last year, Apple far surpassed Samsung in sales.
However, in terms of shipments, Samsung Electronics, with its A series at the forefront, overtook Apple to take the first place, and the worlds number one model in sales was Samsung Electronics Galaxy A12.
<Junghyeon Wi / Dean, Da Vinci College of Virtual Science, Chung-Ang University> In the domestic market, I think Samsung will be strong overall. Since Apples brand power is still strong in the global market, it does not seem easy to defend against SE3s offensive.
The battle for pride of mid-priced phones between Samsung Electronics, which is trying to keep the number one in global sales, and Apple, which aims to expand its territory, has begun.
This is Yonhap News TV Kim Jong-ryeok.
#Samsung Electronics #Galaxy A53 #Apple #iPhone SE3
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