Oracle announced on the 15th that it has provided Oracle Eloqua Marketing Automation Solution, one of its advertising and customer experience (ACX) product lines, to LG CNS. According to Oracle, LG CNS applies Oracle’s Eloqua to SaaS (SaaS) integration platform SINGLEX. LG CNS SINLEX is a platform that provides integrated global SaaS services in all business areas such as sales, manufacturing, purchasing, HR, and quality. Through a standardized process, Oracle Eloqua can respond more quickly and flexibly to customer responses and conduct efficient marketing. Based on this marketing system, LG CNS will be able to explore new customers and business opportunities by organically connecting sales divisions together to create synergy. In addition, Oracle put Oracle experts to help marketers within LG CNS more quickly acquire and utilize solutions and marketing know-how so that they can fully utilize Oracle Eloqua’s technologies. It provides educational contents and consulting on marketing techniques and competencies across analytics. An official from LG CNS explained, “With the introduction of Oracle Eloqua, we have prepared a standardized process so that we can respond more quickly and flexibly to customer responses and conduct efficient marketing.” “LG CNS is now able to leverage the power of Oracle Eloqua Marketing Automation to deeply understand data and provide more personalized services for all current and potential customers of all sizes,” said Cheon-Woo Park, Executive Vice President, Oracle Applications Division, Oracle Korea. “He said.
