All pre-sale until the 24th… The same is the case with the pre-opening on the 25th
Samsungs MZ generation attack… Apple enhances performance by raising 40,000 won Samsung Electronics 5th generation mid-range phone Galaxy A53 5G© News 1
Reporter Oh Hyun-joo = Samsung Electronics and Apple are starting to resemble each other as they fight in the 5th-generation mid-to-low-end smartphone market this year. Samsung Electronics Galaxy A53 5G and Apples iPhone SE3 are the main characters.
The two models have similar factory prices and release dates, so the competition in the 5G mid- to low-end phone market is expected to intensify. This is the first time for a two-top smartphone company to sell a phone in the same price range at the same time.
According to industry sources on the 19th, the Galaxy A53 5G and iPhone SE3 will go on pre-sale for a week from the 18th to the 24th, and pre-open on the 25th.
It is noteworthy that both smartphones are priced at the same price of 590,000 won. If Samsung Electronics mid-range phone is 590,000 won, the price of Apples entry-level phone varies depending on the capacity, but it starts at 590,000 won.
The official release date is also the same. Apple is on the 25th and Samsung is on the 1st of next month. Although Apple unveiled a new product on the 17th earlier than Samsung, the domestic release date is only a week away.
◇Samsung GOS performance limitation controversy… Willingness to restore reliability with the Galaxy A series
Samsung Electronics and Apple have been working hard on mid- to low-end phones from the first half of this year, because their will to take the top spot in the global smartphone market.
In particular, the worlds No. 1 Galaxy phone is in a situation where the credibility, which has been lost due to the controversy over the game optimization service app, needs to be raised with the success of mid- to low-end phones.
GOS is a function that automatically lowers specifications such as graphics and resolution when operating a game app that requires fast data processing. Although it is a device that blocks heat and reduces power consumption, consumers are showing class action lawsuits related to violations of the Labeling and Advertising Act.
In addition, the Galaxy A series is the most successful smartphone that has accounted for a large portion of Samsung Electronics total smartphone sales. According to market researcher Omdia, the Galaxy A12 shipments were 51.8 million units, the highest number of smartphones in the past year. This is twice as much as the Galaxy S21 series, which was the top flagship phone at the time.
Singer Somi Jeon, Samsung Electronics Galaxy A series online unpacked event appeared© News 1
Samsung Electronics will for the success of the Galaxy A series was also clearly revealed at this Galaxy A series online unpacked event. In order to get rid of the image of a so-called filial phone used only by the middle-aged and older people, elements that the MZ generation would like were planted throughout the video.
Representatively, the video was broadcast live in portrait mode reflecting the viewing culture of the 2030 generation, and singer Jeon So-mi, born in 2001, an icon of the MZ generation, was presented as the host. Emoticons were also exposed throughout the event, focusing on the taste of young people who like to reveal themselves through smartphones.
It was a different way of directing from the Galaxy S22 Unpacked event, which had a serious atmosphere on a black background. In addition, at the presentation, Samsung mainly emphasized the Δ64 megapixel main camera Δrear quad camera Δoptical stabilization function, emphasizing that the MZ generation is a suitable phone.
In addition, as an application that is the brain of a smartphone, he emphasized that an octa-core processor based on a 5-nanometer process was also used. Samsung Electronics explained that it also includes premium features such as an AI eraser that erases unnecessary objects taken together.
Apples 5th generation mid-range phone iPhone SE3© News 1
◇Apple iPhone 13 AP installed… Improved performance by raising the shipping price by 40,000 won compared to the previous model
However, the industry observes that Samsung Electronics entry into the mid-to-low-end phone market is not easy. This is because Apple put so much effort into improving the performance of the iPhone SE3 that it forced the factory price to rise by 40,000 won compared to the previous model.
In fact, Apple chose the A15 Bionic chip in the iPhone 13, a premium phone released last year, as the AP. As a result, the speed of the central processing unit is improved by 1.8 times and the speed of the graphics processing unit by 2 times compared to the iPhone 8.
High performance is also reflected in numbers. According to the overseas IT media MacRumors, according to Geekbench, a famous smartphone measurement site, the single-core and multi-core scores of the iPhone SE3 were 1695 and 4021, respectively. This number is similar to the iPhone 13. This is because the iPhone 13 scored 1672 points for single-core and 4481 points for multi-core.
An industry insider said that although the iPhone 13 is a mid-range phone like the Galaxy A53, it uses the smartphone head that is included in a flagship phone, so it cannot be denied that the performance is comparable to that of a strategic phone.
◇ Focus on pre-order promotions for iPhone SE of the three mobile carriers… Early morning delivery support
It is also worth noting that the three mobile carriers are working hard to promote the pre-sale of the iPhone SE3 rather than the Galaxy A53.
Telecommunication companies offered a variety of benefits for SE3, such as Δ2000 phone cases on a first-come, first-served basis, Δshipping early on the release date.
On the other hand, the pre-sale event related to the Galaxy A53 is not particularly prominent. A representative promotion is a gift giving event from Samsung Electronics. Samsung Electronics provides customers with pre-orders a 6-month trial voucher for Galaxy Buds Live ΔYouTube Premium 2 months ΔCloud OneDrive 100GB.
Some observers predict that the 5G smartphone market will heat up not only in Korea but also around the world with the simultaneous launch of the iPhone SE3 and Galaxy A53 5G. According to Counterpoint Research, the 5G smartphone market grew 121% in the third quarter of last year compared to the same period of the previous year, and is expected to record even higher growth this year.
Among them, it seems to be fighting in the Indian market. India has started to commercialize 5G technology from this year, and there is a great potential for growth as 5G smartphones are not widely used. Counterpoint Research also predicted that the 5G smartphone market share in India, which stood at 21% last year, will rise to 49% this year.