Galaxy A12, No. 1 Android phone sales in Europe Samsungs smartphone Galaxy A53 It was found to be an A series.
According to market research firm Counterpoint Research on the 22nd, the proportion of Samsung Electronics smartphones sold in Europe last year by product was 59% for the Galaxy A series, 24% for the Galaxy S series, and 17% for others.
Last year, the best-selling model in the European Android smartphone market was the Galaxy A12, with a market share of 6%. However, if Apples “iPhone 12” and “iPhone 13” are included rather than Android, the sales ranking among all smartphones fell to 5th.
In Europes sub-$500 smartphone market, 6 of the top 10 selling models were the Galaxy A series.
Counterpoint Research said, “Galaxy A series is essential for Samsung’s leadership in Europe.” “A series of A series aimed at consumers who want the same features as a flagship, but who are burdened with the price of a flagship, was launched in 2014 with an exquisite balance between specifications and price. Since then, it has been a huge success in Europe.”
This year, Samsung Electronics is also targeting the European mid- to low-end market with the latest products such as the ‘Galaxy A53’ and ‘Galaxy A33’. Counterpoint predicted that these products will be “one of the best selling models in Europe this year,” saying, “It is an excellent mid-range phone with price competitiveness.”
The company evaluated Apples latest mid-range smartphone iPhone SE 3rd Generation, saying, “It has a powerful A15 processor.”
Graph of European mid-to-low-end smartphone market share by model under $500 last year. ⓒCounterpoint Research
