
Indonesian webtoon Dedes. /Photo = Naver Webtoon Naver Webtoon announced on the 17th that Southeast Asias MAU (monthly active users) recently exceeded 13 million. Thailand, Taiwan and Indonesia are growing rapidly. In the first week of February (January 31-February 6), the transaction amount in the three regions increased by 68% compared to the same period of the previous year, setting a new record high. The transaction amount in February also increased by 55% compared to the same period last year, continuing a solid growth. According to mobile data analysis platform data.ai (formerly App Annie), Naver Webtoon ranked first in revenue in Thailand, Taiwan, and Indonesia based on the Google Play cartoon app. Naver Webtoon cited the synergy between popular Korean works and local works as the background for the success of Southeast Asia. In particular, the Korean webtoon ‘Marry My Husband’ ranked first in weekly sales respectively after its release in Indonesia and Thailand earlier this year. ‘Admission Mercenary’ also ranked first in sales for mens works in Thailand. Local writers are also discovered. Webtoon ‘Dedes’, based on Indonesian folklore, has topped the new trending chart since its launch in February. ��Wanteng Lai Chai��, an adaptation of a classic Thai folktale, also climbed to the top of the weekly transaction volume within a week, recording the highest sales of a local work. Discussions about the production of the drama are also in progress. ��We will do our best to establish an ecosystem where many local creators can work in the future so that webtoon can be positioned as a representative entertainment brand in Southeast Asia,�� said Hana Cha, the business leader of Naver Webtoon in Eurasia.